Tuesday, June 23, 2026

Aurora’s Chris Urmson sees self-driving technology shakeout

Chris Urmson, one of the founding members of Google’s self-driving car project more than a decade ago, and now the CEO of Aurora Innovation, sees the self-driving industry unfolding in similar fashion.

“I’ve been saying for six to seven years that we’re going to see consolidation,” he said Monday. “It doesn’t mean that it’s not an interesting space. It just means some people had the combination of capabilities, capital and technology, then made the partnerships to go and succeed.”

Urmson spoke during the Automotive News Congress Monday in Detroit.

His remarks came at a time the self-driving industry is facing renewed self-reflection. In October, Argo AI, a self-driving tech company funded by Ford Motor Co. and Volkswagen announced its closing. Other autonomous-vehicle companies such as Nuro and Motional are laying off employees.

Urmson, who is focused on deploying AVs in the self-driving truck space, affirmed Aurora’s plans to launch driverless commercial big rigs along with partners in late 2024. He said the company’s self-driving technology is expected to be “feature complete” next year.

Though Urmson is familiar with the dire predictions about the industry, he said pilot projects are proof that self-driving technology is viable. And with driver shortages expected to worsen over the next decade, he foresees trucking as a particular lucrative place to begin driverless service.

“We’re seeing our customers solve real problems,” he said. “When we look in this freight space, we see a very clear direction.”

Aurora is working with truck builders Paccar and Volvo as well as big carriers such as FedEx, Werner and Uber Freight to develop autonomous trucking routes in Texas.

 

Latest

Why Is Florida Car Insurance So Expensive in 2022?

Florida car insurance is one of the most expensive premiums in the United States. We’re not sure you know why but we will tell...

Ultium Cells investing additional $275M to expand Spring Hill plant to 50 GWh

Ultium Cells LLC, the battery cell manufacturing joint venture of LG Energy Solution and General Motors is investing an additional $275 million in the...

2023 Outlander PHEV: 38 Miles, $41,190

​2023 Mitsubishi Outlander PHEV compact 3-row crossover shares it platform with the Nissan Rogue. Mitsubishi Mitsubishi finally is bringing the updated 2023...

Toyota names new head of production engineering and manufacturing

Toyota Motor North America has appointed Takefumi Shiga as the new head of production engineering and manufacturing for its operations in the region and...

BMW Malaysia issues new price list for 2023 – up to RM24k more; 218i up RM7k, 5 Series RM8k, iX RM24k

BMW Malaysia issues new price list for 2023 – up to RM24k more; 218i up RM7k, 5 Series RM8k, iX RM24k BMW Malaysia has updated...

How To & Guides

Insurance

News & Trends

Sustainability